Just Do It

By Basia Alicia Powell

Today I felt like wearing my favorite Nike cap. I wanted to remind myself of their tag line, “Just Do It”. So many of us want to live our best lives and we have allowed fear, as well as others, to hold us back.


For me, the Lenten season is a time of reflection. However, this time it was different. It is amazing what you discover about yourself and others when you dim the lights, turn down the volume and allow yourself to feel and hear everything.

Coming out of this season of reflection, I feel healed and liberated. I have embraced a sense of  freedom that I have not felt for a long time. I hold no malice, I have just gained perspective. I have been speaking with a lower tone for quite sometime, however to get things done, and to allow people to see and hear you, sometimes you have to amplify the tone of your voice. Particularly when you have been saying the same thing for a long time.

Basia Powell

I have come to accept that is not easy being an entrepreneur. I also have two strikes against me, as I am female and black. “If it were easy, everybody would be doing it.” As difficult as it has been, owning and running my own business for the past 20 years, during a breast cancer diagnosis,  raising two children, (one with with autism), attending culinary school, among other family obligations, I am still here. I would not switch my pain for anyone else’s. This was my opportunity to grow and discover my true potential.


I would not change my story for the world. Today, I now see my journey as an achievement.  God chose me to do this, because I can do it. There is nothing like overnight success. Success is not meant to be at the beginning,  it is the end result of several attempts to succeed.  Most of all failure is meant to be a part of that process.

I have been walking this lonely career path as  a black, female entrepreneur in the media industry, for close to 21 years. For a large part of this journey I sought validation,  I wanted to hear the majority say , “Well done. YOU ARE THE BEST” What I later discovered is that most people would not tell you how well you are doing. It is easier for them to tell you what you are not doing right. I am grateful for the “real ones” who took time to recognise my work, applaud my bravery and support my journey.

I did not get here by myself. I am grateful for the support I received from loved ones and admirers. I am also grateful for the people who did not support my business and those who wanted me to fail, particularlyas I expanded my platformto the United States. But I am still here! And guess what? I made it. What this taught me is, that I am strong and anointed. Your reluntance to see my success does not stop my success, it stops yours because you are too busy trying to stop me.

Today, I am a different person than I was a year ago. I finally get it. I am free. My freedom comes from faith, clarity, emotional pain, failure, success, vulnerability and gratitude.

I have realized that the secret to “getting there” is to realise that you are already there. Because very few people will tell you that you have arrived, like Siri😝. Upon reflection, I also realised that I was already free, but I did not embrace and appreciate my freedom. I took my freedom to use my gift to earn a living, for granted.Most of all, I finally realized that I have arrived and I don’t need permission or validation from others . All I need is to , “Just do it.”

Happy Easter All

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